Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs lobbying the city council

December 8, 2009: 3:38 PM ET

Apple's plans to build a second Cupertino campus got a green light Monday. Here's why.

Three years ago last April, Steve Jobs himself addressed the Cupertino city council to announce his intention to expand Apple's (AAPL) operations in their town.

After telling council members that he had originally thought to build a new campus in another city, he reminded them that Apple was -- and still is -- the town's largest tax payer.

It was a classic Steve Jobs sales pitch, and when he was through, the town's elected officials actually applauded his performance.

Below the fold: The April 2006 video, via Cult of Mac.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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