Apple 2.0

Covering the business that Steve Jobs built

New iPhone ads stick it to Verizon

November 23, 2009: 1:54 PM ET

Apple underscores one of the strengths of AT&T's cellular network

Image: Apple Inc.

Scheduled to air on primetime TV Monday night are a pair of Apple (AAPL) iPhone advertisements that highlight one of the few things AT&T's (T) network can do that Verizon's (VZ) can't: surf the Web in the middle of a phone conversation.

(AT&T's GSM network allows simultaneous voice and data connections; Verizon's CDMA network does not.)

The spots -- posted below the fold -- follow a series of high-profile Verizon ads attacking both AT&T and, by association, the iPhone, for the shortcomings of the carrier's 3G network.

Apple's response -- showing users a feature that they may not have been aware of  -- is considerably more subtle than AT&T's, which accused Verizon of false advertising and sought relief from its ad campaign in the courts, so far without success.

The ads are scheduled to run during House, Dancing With the Stars, How I Met Your Mother, One Tree Hill, Big Bang Theory, CSI: Miami, The Daily Show, and the late-night talk shows (Conan, Kimmel, Fallon, Craig Ferguson).

Below the fold: the new ads.

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Posted in: , , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.