Apple 2.0

Covering the business that Steve Jobs built

Apple invades France

November 7, 2009: 10:40 AM ET

The opening of a retail store near the Louvre draws huge crowds in Paris


Photo: Fabio M. Zambelli, setteB.IT

Who says Parisians are blasé? Tout Paris, it seems, turned out Saturday morning for the opening of Apple's (AAPL) first retail outlet in France. The video posted below the fold shows lines of shoppers that stretched for blocks.

Planning for the store, located in the Carrousel du Louvre, an upscale shopping mall beneath the Tuileries garden and adjacent to the museum, began more than two years ago. A second store in Montpelier was actually ready before this one, but its opening was postponed, according to ifoAppleStore, in deference to the City of Lights.

There are several videos of the event, including a four-minute version suggested by reader Rick in San Jose, Calif. But we've selected's because it's been edited down to less than two minutes:

For more of Fabio Zambelli's photos of the event, visit setteB.IT.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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