Apple 2.0

Covering the business that Steve Jobs built

Apple is coming to Broadway

November 6, 2009: 9:35 AM ET

The Big Apple's newest Mac store is opening on the Upper West Side next Saturday

New Apple Store

Source: Apple Inc.

Media invitations went out Friday for a press preview of the new Apple Store in Manhattan -- the city's fourth -- scheduled to be unveiled Saturday, Nov. 14.

The store, located on a nearly triangular site at Broadway and 67th Street, is well-positioned to get attention from the crowds and TV cameras heading for Central Park West to catch the Macy's Thanksgiving Day parade less than two weeks later.

New York City has been good to Apple (AAPL). The glass cube of its flagship store is believed to be the highest-grossing retail outlet on Fifth Avenue, bringing in an estimated $35,000 per square foot, nearly double the gross of Tiffany's sales floor and triple Harry Winston's, according to a New York real estate expert interviewed by Bloomberg reporters last summer.

Below the fold: Photographs showing the plastic faux curtain that's covering the building site and the curve of the store's unusual glass roof, courtesy of ifoAppleStore.com.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Photo: ifoAppleStore

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Photo: ifoAppleStore

NOTE: An earlier version of this story had the Macy's parade route wrong. It's been changed. It will start this year at Central Park West and 77th St., pass through Columbus Circle and then head over to 7th Ave. See here.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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