Apple pays Google for Windows 7 hitsNovember 2, 2009: 7:10 AM ET
Cheeky Get-a-Mac ads are not the only way Steve Jobs is going after Microsoft
If you ran a Google search for "download windows 7" early Monday, you got about 137 million results -- plus something you probably weren't looking for. There, at or near the very top, was a sponsored link suggesting "There's never been a better time to switch to a Mac."
In fact, this form of guerrilla marketing is surprisingly inexpensive. The cost per click for either "windows 7 download" or "download windows 7," according to Google's (GOOG) Keyword Tool, is 5 cents.
[UPDATE: The Apple-sponsored link disappeared mid-morning Monday, but it was back early Tuesday.]
[Follow Philip Elmer-DeWitt on Twitter @philiped]