Apple 2.0

Covering the business that Steve Jobs built

Retail data show Mac sales up 13%

October 19, 2009: 2:43 PM ET
Photo: Apple Inc.

Photo: Apple Inc.

Several analysts waited until Monday morning -- the same day Apple (AAPL) is scheduled to release its quarterly earnings report -- to send clients their estimates of the company's unit sales (see here). But Piper Jaffray's Gene Munster waited longest of all.

Munster released a note at 1:54 p.m. Eastern -- about two and a half hours before Apple's results are due to hit the wires -- with his latest estimates for Mac and iPod sales.

He was waiting for data from the NPD Group, which surveys U.S. retail outlets and reports sales of a variety of goods -- including electronics -- on a monthly basis.

According to Munster, NPD data for the past three months show domestic Mac sales up 13% year over year, which implies unit sales of 2.85 million to 2.9 million. Factoring in international markets, however, Munster suggests that total Mac sales probably grew somewhere between 9% and 11% year to year -- roughly double the 5% growth the Street is expecting.

The news for iPods was not quite so encouraging.

Munster's analysis of NPD data for the quarter shows iPod sales down 19% year to year. That suggests unit sales between 9 million and 9.5 million, somewhat below the Street consensus of 10 million. With iPods sales growing faster overseas than they are in the United States, Munster expects Apple to report iPod numbers somewhere in between the Street's 10 million consensus and the 9-9.5 million implied by NPD's data.

Munster thinks Apple will confound the naysayers and once again report a strong quarter driven by impressive Mac and iPhone sales. But he has not changed his earnings estimate ($1.37 per share, slightly below the Street's $1.42) or his price target ($235).

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Posted in: , , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email Philip
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 8.07 -0.11 -1.34%
General Electric Co 18.88 -0.26 -1.33%
Cisco Systems Inc 19.90 -0.10 -0.52%
Ford Motor Co 12.44 -0.25 -1.97%
Frontier Communicati... 4.04 -0.10 -2.42%
Data as of Feb 10
Index Last Change % Change
Dow 12,801.23 -89.23 -0.69%
Nasdaq 2,903.88 -23.35 -0.80%
S&P 500 1,342.64 -9.31 -0.69%
Treasuries 1.97 -0.08 -3.81%
Data as of 1:03pm ET
Most Popular
Stocks: Greece threatens to derail the rally
 
Top 10 counterfeit goods
 
First Premier's $400-a-year credit card
 
12 greenest cars of 2012
 
Apple goes after Motorola and Google with legal guns blazing
 
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.