Apple 2.0

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Smash n' Grab: 23 MacBooks, 14 iPhones, 9 iPod touches, 31 seconds

September 3, 2009: 9:22 AM ET
Video courtesy of WPVI-TV


One of the hottest videos on the Web today is the surveillance tape of a burglary in progress at the Sagemore Apple Store in Marlton, N.J, 12 miles from Camden.

It shows five perps in masks smashing the plate-glass doors, signaling to the security guard that they had a gun, and clearing off the display tables with the efficiency of a Indy 500 pit crew.

The take: 23 MacBook Pros, 14 iPhones and 9 iPod touches in 31 seconds flat. Estimated value, based on average selling price: $46,345.

The burglars hit the store at 2:05 a.m. Wednesday morning. Anybody with information that could lead to their arrest is asked to call police at 856-983-1118 or the confidential tip line at 856-988-4699.

According to ifoAppleStore, it was the second burglary in four months at Apple's (AAPL) Sagemore store. This one could use a metal security gate. And some locks on the merchandise.

Below the fold: the video, courtesy of WPVI-TV, the local Philadelphia ABC affiliate. Also, a link to video of last week's 2 p.m. MST hit on an Apple Store in Chandler, Ariz., in which a half-dozen iPhones disappeared in the blink of an eye.

Thanks to TUAW's Michael Rose for spotting this.

You can see the Chandler, Ariz. video here. If you recognize any of these guys, call the Chandler police at 480-782-4130.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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