Apple's $1.2 billion tablet computerAugust 7, 2009: 8:21 AM ET
Piper Jaffray senior analyst Gene Munster took another crack at the Apple (AAPL) tablet computer he's been writing about for months, issuing a report to clients Friday that included some back-of-the-envelope sales estimates and a computer-generated rendering of what he thinks it will look like.
"Last week we spoke with an Asian component supplier that has received orders from Apple for a touch-screen device to be fulfilled by late [calendar year] 09," he writes. "This data point underscores our thesis that a tablet will likely launch in early ."
The device, as he sees it, will...
- Be similar to an iPod touch, only larger, capable of running most of the 70,000 applications on the iPhone App Store plus a new category of apps designed for the bigger screen.
- Will be used primarily for Web surfing, e-mail, and digital media, competing with netbooks without being a netbook.
- Will be priced between an iPhone and a MacBook -- between $500 and $700.
- Is likely to include a 3G cellular modem and could be subsidized by a carrier -- either AT&T (T) or Verizon (VZ).
- Will sell better than Apple TV did its first year (1.2 million units).
- Could in fact sell 2 million units at $600 each to generate $1.2 billion and add about 3% to Apple's revenue stream in calendar 2010.