Apple 2.0

Covering the business that Steve Jobs built

Morgan Stanley: Mac shipments on the rise

July 1, 2009: 8:11 AM ET

13-inch MacBook ProAccording to Morgan Stanley's Kathryn Huberty, Apple (AAPL) is the computer maker with the "most upside" as the PC market begins to stabilize after the dismal first quarter of 2009.

There's some good news for Hewlett Packard (HPQ) and Dell (DELL) in the report to clients Huberty issued overnight Wednesday, but it's mostly attributed to enterprise cycles and inventory restocking.

Apple, however, is a different story.

"Even before the new Macbook Pros launched," she writes, "Apple began to outperform the broader commercial PC segment -- with commercial Mac shipments up 25% [month over month] in May versus market growth of just 1%."

Morgan Stanley chart of NPD dataThe fact that the new laptops arrived in early June means that they will provide what Huberty calls "a catalyst for growth" in both the June and September fiscal quarters. She points to NPD weekly shipment data (reproduced in the chart at left) showing steady acceleration of Mac shipments over the past few weeks. "Lastly," she concludes, "suppliers have recently noted Mac unit upside in the quarter."

Huberty is raising her forecast for Mac sales in the second calendar quarter (Apple's fiscal Q3) to 2.5 million units, up from 2.4 million. That would represent 12% quarter to quarter growth -- less than Apple's 14% average over the past three years, but a lot better than the 4% QtoQ decline last quarter.

For the fiscal quarter than ended Saturday, she expects Apple to report earnings of $1.16 a share on PC revenue (i.e., not including iPhones, iPods, etc.) of $3.072 billion, up a point or two from her previous estimates.

Huberty has not always been so bullish on the Mac. In fact, one of her reports last September helped trigger the sharpest one-day fall in Apple's share price in eight years, one that wiped $18 billion off the company's market cap in the space of 60 minutes. See Why Apple's shares took a nosedive.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 6.83 -0.19 -2.71%
JPMorgan Chase and C... 32.51 -0.98 -2.93%
Lowe's Companies Inc... 25.60 -2.88 -10.11%
Citigroup Inc 26.25 0.24 0.92%
Ford Motor Co 10.20 0.19 1.90%
Data as of May 21
Index Last Change % Change
Dow 12,504.48 135.10 1.09%
Nasdaq 2,847.21 68.42 2.46%
S&P 500 1,315.99 20.77 1.60%
Treasuries 1.79 0.05 2.94%
Data as of 9:25am ET
Most Popular
Fitch downgrades Japan
 
Investors weigh global economic news
 
Greece: Top 3 risks facing U.S.
 
Facebook trader: Nasdaq 'blew it'
 
Where home prices are rising fastest
 
Powered by WordPress.com VIP.