There are two new reports this week about how to use Apple's (AAPL) App Store as a marketing medium.
The first, in today's Wall Street Journal, cites several success stories, including Zippo's virtual lighter and Lions Gate's (LGF) Stun-O-Matic. The second, a Forrester Research report, warns would-be iPhone marketers about some of the pitfalls.
The two reports agree about one thing: Madison Avenue has latched onto what it believes is a hot MORE
Philip Elmer-DeWitt - May 12, 2009 12:20 PM ET
He's the son of a veterinarian, the oldest of four rambunctious siblings, and has been reading the Wall Street Journal since age 11, according to various online biographies. He grew up outside Philadelphia's Main Line, near both old money and Amish frugality. He got a degree in economics from the University of North Carolina, married his wife Lynne and took a job at Atlanta's second-largest global investment firm. He has MORE
Philip Elmer-DeWitt - May 12, 2009 8:23 AM ET
It took Amazon (AMZN) less than a month after the release of the second-generation Kindle electronic-book reader to put a free Kindle application on the iPhone App Store. It took another two months for it to fix the app's second most annoying drawback (after the iPhone's tiny screen): the hoops you had to jump through to buy new titles.
Amazon solved that problem Monday morning by launching a Kindle store "optimized" MORE
Philip Elmer-DeWitt - May 11, 2009 12:41 PM ET
We got a call Friday from Mike Abramsky who wanted to set the record straight -- and crow just a little bit.
Last February we chided Abramsky, an analyst at RBC Capital Markets, for seemingly wrong-headed calls on Apple (AAPL) and Research in Motion (RIMM).
Three weeks earlier he had lowered his price target for Apple from $140 to $70 a share -- below all the other analysts' -- and raised his MORE
Philip Elmer-DeWitt - May 9, 2009 8:27 AM ET
Ever since Apple (AAPL) shipped the first beta version of iPhone 3.0, the new firmware scheduled for release this summer, developers have been mining it for evidence of any new hardware features that might appear in the next iPhone -- widely expected to ship around the same time.
The latest discovery, via The Boy Genius Report: controls for a digital compass.
The first hints that Apple might be planning to add a MORE
Philip Elmer-DeWitt - May 8, 2009 8:19 AM ET
Noah's rain lasted 40 days and 40 nights, but the flood of submissions to the iPhone App Store -- which hit the 40,000 mark in late April -- continues unabated.
The current numbers, as of Thursday afternoon are as follows:
Total Active Apps (available for download): 38,075
Total Inactive Apps (no longer available): 2,921
Total Apps Seen in U.S. App Store: 40,996
These impressive statistics come from a new website -- 148Apps.biz -- designed to MORE
Philip Elmer-DeWitt - May 7, 2009 3:21 PM ET
There's a new requirement for students entering the University of Missouri School of Journalism this fall: an iPhone or an iPod touch.
The university has sent letters to incoming freshmen informing them of the change, according to an article in Thursday's Columbia Missourian, the journalism school's student- and faculty-run newspaper.
Associate dean Brian Brooks told the paper that the underlying idea is to bring the 101-year-old institution's pedagogy into the digital age.
"Lectures MORE
Philip Elmer-DeWitt - May 7, 2009 1:30 PM ET
Cisco CEO John Chambers doesn't just talk a good game about telepresence, the videoconferencing technology that creates the illusion you're in a room with someone who's actually thousands of miles away. He's planning to install his company's high-end system in his Silicon Valley home, provided he and his wife can agree on a spot for it. "I figured we could convert one of the kids' old bedrooms," since they've MORE
Jon Fortt - May 6, 2009 1:46 PM ET
Two lists crossed my desk that say volumes about the silly rumor that swept through the blogosphere Tuesday like a Mexican flu: that Apple (AAPL) is in "serious negotiations" to buy Twitter.
The first, courtesy of Technologizer's Harry McCracken, recaps a dozen other companies Apple was supposedly about to buy. The second, straight from Wikipedia, is the list of recent Apple acquisitions that actually occurred. Without further ado...
McCracken's Apple acquisitions that MORE
Philip Elmer-DeWitt - May 6, 2009 9:36 AM ET
Microsoft's follow-on to Vista, Windows 7, is getting closer to launch. Guess what? The buzz is better than you might expect. (MSFT) (HPQ) (DELL) (AAPL) (INTC) (AMD)
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| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.29 | -0.01 | -0.14% |
| Ford Motor Co | 12.25 | -0.49 | -3.85% |
| Frontier Communicati... | 4.29 | -0.18 | -4.00% |
| Juniper Networks Inc... | 21.70 | -0.68 | -3.02% |
| Cisco Systems Inc | 19.56 | -0.26 | -1.34% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,660.46 | -74.17 | -0.58% |
| Nasdaq | 2,816.55 | 11.27 | 0.40% |
| S&P 500 | 1,316.32 | -2.11 | -0.16% |
| Treasuries | 1.90 | -0.03 | -1.71% |
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