Apple 2.0

Covering the business that Steve Jobs built

Palm Pre launch plans leaked

May 25, 2009: 9:27 AM ET

pre-launch-manual-picture-08-rm-engIt's labeled "Sprint confidential information for internal use only," and accompanied by a warning that any "improper sharing" is considered a leak, will be investigated, and could result in "termination."

But that didn't prevent a copy of Sprint's business/executive launch guide for the Palm Pre from falling into the hands of the sleuths at Engadget, who published the 21-page document in its entirety on Sunday.

It's chock full of juicy details -- including the dates of a Hollywood promotional event (June 3), a New York executive breakfast (June 5) and invitation-only VIP events at 10 flagship stores (June 5).

For the rest of us, who have to wait for the official June 6 launch, there are instructions to staff about who should and shouldn't be sold Palm's (PALM) bet-the-company device.

"We Can't Afford to Sell the Pre to the Wrong Customers," warns the call-out text.

But most relevant for would-be buyers -- and competitors -- are the details of Sprint's (S) pricing plans, which start at $69.99 (for "Everything Data" and 450 calling minutes per month) and $99.99 (for "Simply Everything," which includes unlimited minutes). See the chart below:

Sprint pricing plans

There's also a handy "Smokes the Competition" chart that compares features and pricing with AT&T (T), Verizon (VZ) and T-Mobile (DT) for Apple's (AAPL) iPhone, Research in Motion's (RIMM) BlackBerry Storm and Google's (GOOG) and HTC's G1, respectively. See below:

Smokes the competition

For anyone thinking about buying a Pre, it's a must-read. Get it here.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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