Monthly Archives: March 2009
  • Oppenheimer: New iMac a better deal than Dell, HP

    In reviewing Apple's (AAPL) new desktops Tuesday, some analysts chided the company for not setting "more aggressive price points," as Kaufman Bros.'s Shaw Wu put it, given today's "tough macroeconomic environment."

    But not Oppenheimer's Yair Reiner. He did a spec-by-spec comparisons with comparable Dell (DEL) and Hewlett-Packard (HPQ) machines. His surprising conclusion, given Apple's reputation for premium pricing: he found the new iMacs to be "a better value than competing Windows-based MORE

    - Mar 3, 2009 3:23 PM ET
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  • Why Intel is sharing its secret sauce

    Since Intel first began cooking up semiconductors, it has taken great pride in its in-house manufacturing chops. If a chip carried the Intel brand, you could be sure it was created in an Intel fab.

    Today the pride is the same, but the methods are changing. The Silicon Valley chipmaker on Monday announced a deal that will allow Taiwanese contract manufacturer TSMC to make custom versions of the Atom chip, the MORE

    - Mar 3, 2009 9:30 AM ET
  • Marketing by spy shot: New Macs (with specs)

    Here's a thrifty marketing strategy tailor-made for these troubled times.

    Rather than pay for all the accoutrements of a high-profile product roll-out -- promotional media, special events, keynote speeches, etc. -- just leak a few spy shots to obscure bloggers and let the Internet rumor mill do the heavy lifting.

    Something like that -- by design or accident -- seems to have happened with the new Apple (AAPL) products announced Tuesday: a MORE

    - Mar 3, 2009 9:01 AM ET
  • Apple tops Fortune's "most admired" list -- again

    For the second time in as many years, Apple Inc. (AAPL) is No. 1 on Fortune Magazine's list of the World's Most Admired Companies.

    "It's been a rocky year for Apple," writes Alyssa Abkowitz. "CEO Steve Jobs' health made headlines, and critics said Cupertino wasn't being open enough about it. But customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple MORE

    - Mar 2, 2009 1:22 PM ET
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  • Film: Inside the cult of Mac

    "First of all," says San Francisco Chronicle sex columnist Violet Blue, in glasses, Mary Janes and peek-a-boo top, "I never knowingly slept with a Windows user. Ever."

    That tells you pretty much all you need to know about MacHeads, the 2008 film now enjoying a second life at Amazon (where it's currently the No. 4 top-selling documentary) and the iTunes Store (No. 8). Both retailers recently added the film for sale MORE

    - Mar 2, 2009 12:30 PM ET
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  • Apple's Net share slipped in February

    The numbers are still in flux, but preliminary figures released Sunday morning by Net Applications show Apple's (AAPL) Internet market share dropping a couple percent in February.

    One chart shows Mac OS X with a 9.61% share, down from 9.93% in January. Another puts the share at 9.71%, down 2.22% for the month. The latter seems consistent with other data in the report and is likely to withstand review.

    In a separate MORE

    - Mar 1, 2009 10:58 AM ET
  • Report: iPhone has "commanding lead" on Web

    Here's some news that should brighten Steve Jobs' day.

    The Web metrics firm Net Applications issued its first survey of the mobile search market overnight Sunday, and Apple's (AAPL) iPhone emerged with what the report describes as a "commanding lead." (link)

    As Net Applications measures it -- a big caveat (see below) --  nearly 2/3 of  Web searches conducted on a mobile device in the month of February were made from an MORE

    - Mar 1, 2009 10:57 AM ET
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