Apple 2.0

Covering the business that Steve Jobs built

Major Apple event set for June 8-12

March 26, 2009: 3:32 PM ET

WWDC 2009 (3)Apple (AAPL) mailed out invitations on Thursday for its 2009 World Wide Developers Conference (WWDC) -- the premier event for anyone working on software for the Mac, iPhone or iPod touch.

It's scheduled for June 8 - 12 in San Francisco's Moscone Center -- neatly filling the mysterious "Corporate Meeting" slot reserved for those days on the Moscone Center site -- and it promises to be a big one.

Among the events Apple watchers have been anticipating for WWDC 2009:

  • The release of OS X Snow Leopard, the latest major update of the Macintosh operating system (see here)
  • A first look at the next iPhone, widely expected to be released in late June or early July (link)
  • The return of Steve Jobs, whose medical leave is scheduled to end in June (see here)

The e-mail from Apple mentions none of those things, however. Instead, it reads as follows:

Turn your ideas into groundbreaking apps at WWDC 2009. Don't miss your chance to join over 1000 Apple engineers and 5000 of your peers for an exciting five days of hands-on learning, in-depth technical presentations, and one-to-one code-level assistance. Whether you're developing, deploying, or integrating with Apple technologies, WWDC 2009 will provide the insight and inspiration you need to take your work to the next level.

Tickets for last year's WWDC, it reminds developers, were sold out. They will sell for $1,295 through April 24th, after which Apple plans to raise the price by $300. For more details, click here.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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