Apple 2.0

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Oppenheimer: New iMac a better deal than Dell, HP

March 3, 2009: 3:23 PM ET

iMac 3/3/09In reviewing Apple's (AAPL) new desktops Tuesday, some analysts chided the company for not setting "more aggressive price points," as Kaufman Bros.'s Shaw Wu put it, given today's "tough macroeconomic environment."

But not Oppenheimer's Yair Reiner. He did a spec-by-spec comparisons with comparable Dell (DEL) and Hewlett-Packard (HPQ) machines. His surprising conclusion, given Apple's reputation for premium pricing: he found the new iMacs to be "a better value than competing Windows-based products." Specifically...

"A side-by-side comparison suggests the new iMacs match up favorably against DellĀ  and HP's All-in-One's on a price-to-performance basis. For example, the $1,499 model has a faster CPU and RAM with better or comparable graphics, and is still $100-$250 cheaper (though it lacks a TV Tuner, ~$60-$100 upgrade)."

To get a feel for what he's seeing, I've pasted one of his charts below:

Oppenheimer key

Oppenheimer compare

See also: Marketing by spy shot: New Macs (with specs)

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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