Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs as Eustace Tilley

February 17, 2009: 1:14 PM ET

newsteveThe cover of the inaugural issue of the New Yorker, published Feb. 17, 1925, featured a dandy peering through a monocle at a butterfly. Eustace Tilley, as the character was called, became the New Yorker's official mascot and has appeared ever since on its anniversary issue.

Since 1994, the magazine has invited contributing artists to reinterpret Tilley in a style appropriate for the times. In 2008, Colombian graphic artist Camilo Ramirez decided that if Tilley were alive today, he would look like Apple (AAPL) CEO Steve Jobs, wear a black turtleneck and carry an iPhone.

The image of Jobs as the New Yorker's dandy -- which Ramirez titled "The Forbidden Fruit" -- didn't make it on the cover, but it was not for lack of iconicity. "I finished late, so I couldn't enter," Ramirez, 22, writes on his Deviant Art homepage. "Anyway this actually was proudly made on a PC with Windows Vista, because unfortunately I can't afford the 'tentation' but soon I will!"

200px-new_yorker_coverYou can see more of Ramirez's work at Fun Design.

For other artists' interpretations of the original cover (drawn by Rea Irvin, the magazine's first art director), visit the New Yorker's online gallery, The Many Faces of Eustace Tilley.

Thanks to Cult of Mac's Lonnie Lazar for the tip.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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