Apple 2.0

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iPhone now represents 51% of U.S. smartphone traffic -- report

February 12, 2009: 6:33 PM ET

AdMob Jan. by OS

This comes from one Web metric among many, so take it with a grain of salt.

But according to AdMob, one of the largest mobile Web ad networks, Apple's (AAPL) handsets now dominate mobile Web traffic in almost every category.

According to AdMob's analysis of the billions of ad requests it saw in January:

  • The iPhone OS now represents 51% of U.S. smartphone traffic, leaving RIM's (RIMM) BlackBerry (19%) and Microsoft's (MSFT) Windows Mobile (14%) in the dust.
  • In the global handset market, the iPhone and iPod touch now represent 18.3% of worldwide ad traffic -- second only to Nokia (NOK) with 30.1%
  • Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January.
  • The iPod touch is rapidly catching up to the iPhone; it now represents 40% of Apple requests, up from 20% in September.

AdMob stores and analyzes every ad request, impression and click from more than 6,000 publishers' sites in over 160 countries every day, according to its website. Its January analysis of all that traffic, issued Thursday, is available here.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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