Apple 2.0

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Amazon's Christmas bestsellers: Acer, Apple and Asus

December 25, 2008: 8:49 AM ET

Amazon's bestselling notebooks Xmas 2008Look what Santa left under Amazon.com's tree this Christmas morning:

  • 7 Acer netbooks
  • 7 Apple MacBooks
  • 4 Asus netbooks
  • 2 Samsung netbooks
  • 2 MSI netbooks
  • 1 OLPC (One laptop per child) XO laptop
  • 1 Lenova Ideapad laptop
  • 1 Toshiba Satellite laptop

Can you spot the ringer on Amazon's 2008 Christmas-day list of 25 bestselling notebook computers?

You guessed it. It's those seven premium-priced Apple (AAPL) MacBooks in a shopping cart dominated by stripped-down netbooks, heavily discounted Windows notebooks and a 2-for-1 "$100" laptop.

Except for the MacBooks and one $599 Toshiba, every computer on that list sells for less than $500.

The seven MacBooks, by contrast, sell for three times as much: an average of $1,473.41, after rebates.

It's almost as if Macintosh buyers were insensitive to price, even in a recession. In fact, the best-selling Apple on that list isn't the cheapest; it's a $1,299 unibody MacBook marked down to $1,218.98. The cheapest Apple -- a $999 white MacBook, marked down to $929.99 -- is No. 22.

Over on Amazon's desktop bestseller list, Apple did even better this Christmas morning: 4 of the top 5 are Macs.

Amazon (AMZN) is the world's largest online retailer, but for definitive holiday sales figures we'll have to wait for the quarterly reports.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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