'Absolutely mental': Apple launches first Irish storeSeptember 21, 2008: 6:21 AM ET
The faithful queued up by the hundreds and waited for hours, fortified by coffee and biscuits. Staffers in orange, black and blue whooped and hollered up and down the line. And when the doors finally opened at 9 a.m. on the upper ground floor of Belfast's new Victoria Square mall, there where high-fives and free T-shirts for all.
The YouTube video pasted below captures the noise and excitement, but to get the full flavor of Northern Ireland's home-brewed Mac cult -- Apple logo calf tattoo and all -- check out the BBC film report here.
"It's mental," says an Irish fanman with his fanboy son in tow. "It's absolutely mental."
For interior photos and a nicely written account, see Alan in Belfast's blog entry here.
Screen grab courtesy of the BBC.