Apple 2.0

Covering the business that Steve Jobs built

The new iPod nano: A tale told in spy photos

September 6, 2008: 10:34 AM ET

Source: Engadget.com

This must drive the folks at Apple absolutely bananas.

They labor to create an elegant new device, designed to entice the masses and restore a sense of childlike wonder. They try to stage manage every aspect of its unveiling. They leak copies to selected reviewers. They rent a hall and schedule a special event. They invite the analysts and the mainstream media. They book interviews with the TV networks.

But before they can enjoy their day in the sun, the rumor sites have done their best to spoil the party by publishing practically everything there is to know about the new gadget -- including fuzzy photos of dubious provenance -- except its retail price.

The latest Apple (AAPL) product to be subjected to this process: the so-called fourth-generation iPod nano, expected to arrive Sept. 9 at Apple's "Let's Rock" event.

Below the fold: the new iPod nano's unauthorized unveiling, as revealed layer by layer in the rumorsphere. (Click on the photos to view them in their original context.)

iLounge.com

July 29. Artist's rendering (right). Source: iLounge.com

Aug. 22. Black-and-white spy photo. Source: Kevin Rose

Alibaba.com

Aug. 24. Case designs. Source: Alibaba.com

MacRumors.com

Aug. 28. Chinese website. Source: MacRumors.com

Engadget.com

Sept. 1. Hama's iPod nano 4G case. Source: Engadget.com

iLounge.com

Sept. 3. Dimensions drawing. Source: iLounge.com

Zollotech.com

Sept. 4. Screen protector. Source: Zollotech.com

MacNN.com

Sept. 5. In case, image obscured. Source: MacNN.com

Engadget.com

Sept. 5. In case, image not obscured. Source: Engadget.com

Images reposted by permission of iLounge, Kevin Rose, Engadget, Zollotech and Mac News Network.

Posted in: , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.