Apple 2.0

Covering the business that Steve Jobs built

Axel Springer's 10,000 employees switching to Mac

July 4, 2008: 12:24 PM ET

Here's an unexpected Independence Day gift for Apple.

Axel Springer AG, one of Europe's largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs.

In a YouTube video, posted below the fold, CEO Mathias Döpfner lists four reasons for the change:

  • Most of the company's layout work was already being done on Macs
  • Macs are more user friendly than other computers
  • Apple creates the most elegant computers
  • Macs are cheaper to buy and easier to maintain than they were in the past

The changeover will take five years and when complete, according to Döpfner, will make Axel Springer (SPR.F) Apple's (AAPL) second largest corporate customer, after Google (GOOG).

Via Heise Online.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.