Apple 2.0

Covering the business that Steve Jobs built

Save 16% on Apple's solid-state MacBook Air

July 3, 2008: 5:12 PM ET

The prohibitively expensive solid-state version of Apple's MacBook Air is suddenly 16% less so.

While Apple watchers were focused on the upcoming launch of the iPhone 3G, the company quietly lopped $500 off the 64-GB SSD MacBook Air, reducing it overnight from $3,098 to $2,598.

The price cut, just six months after the product was introduced, is at least partly the result of Apple's transition from expensive single-level cell flash to multi-level cell technology (see here) and steadily falling NAND flash memory prices across the board. But it may also reflect increased competition in the thin notebook market and sluggish sales for the driveless version, which hasn't quite delivered either the speed or power savings customers had expected.

Kudos to AppleInsider's Slash Lane, who seems to have been first to note the price cut with a post published at 1:00 p.m. ET.

Special mention to MacRumors' Arnold Kim, who caught Apple (AAPL) doing the right thing for customers who ordered the Air at one price and will receive it at another:

To Our Valued Apple Customer:

Apple has announced a price drop for a component(s) of the MacBook Air that you recently ordered. We have automatically adjusted your order to reflect the new lower price.

For up-to-date information on your order, please visit our Order Status website at . After your order is shipped, you can also obtain tracking information on this site.

Thank you for your shopping at the Apple Store.

Sincerely,

Apple Online Store Support (link)

Posted in: , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.10 -0.20 -2.74%
General Electric Co 19.04 0.65 3.51%
JPMorgan Chase and C... 35.56 -0.68 -1.86%
Microsoft Corp 29.85 -0.36 -1.19%
Micron Technology In... 6.17 0.15 2.49%
Data as of 3:21pm ET
Index Last Change % Change
Dow 12,633.70 1.70 0.01%
Nasdaq 2,877.81 -15.95 -0.55%
S&P 500 1,328.25 -2.41 -0.18%
Treasuries 1.76 -0.01 -0.68%
Data as of 3:36pm ET
Most Popular
Greece worries weigh on U.S. stocks
 
FBI opens JPMorgan investigation
 
European leaders scramble to contain Greek debt crisis
 
A Harvard MBA's radical quest to erase his debt
 
JPMorgan's Dimon gets his $23 million pay package
 
Powered by WordPress.com VIP.