Apple 2.0

Covering the business that Steve Jobs built

Swisscom confirms iPhone deal; Apple's available market nears 500 million

May 14, 2008: 7:59 AM ET

Less than a week after press reports that a deal had been reached, Swisscom on Wednesday confirmed that it will be bringing Apple's (AAPL) iPhone to Switzerland this summer.

For a country known for its discretion, Switzerland has been a hotbed of iPhone rumors lately. The one getting the most buzz was posted Tuesday on MacPrime's Swisscom iPhone forum by a reader named dakis. Dakis provides price points, a June 20 delivery date and three colors: silver, black and white -- none of which sounds quite right.

Swisscom (SWJ.F) is Switzerland's largest mobile phone carrier, with 5.1 million mobile subscribers, and one of its biggest IT providers. Wednesday's announcement follows a string of deals that more than triples the iPhone's available market, according to American Technology Research analyst Shaw Wu, from 150 million in the U.S. and Europe today to roughly 470 million worldwide this summer.

[Thanks to 9to5Mac for the tip.]

Posted in: , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.10 -0.20 -2.74%
General Electric Co 19.04 0.65 3.51%
JPMorgan Chase and C... 35.56 -0.68 -1.86%
Microsoft Corp 29.85 -0.36 -1.19%
Micron Technology In... 6.17 0.15 2.49%
Data as of 3:21pm ET
Index Last Change % Change
Dow 12,633.70 1.70 0.01%
Nasdaq 2,877.81 -15.95 -0.55%
S&P 500 1,328.25 -2.41 -0.18%
Treasuries 1.76 -0.01 -0.68%
Data as of 3:36pm ET
Most Popular
Greece worries weigh on U.S. stocks
 
FBI opens JPMorgan investigation
 
European leaders scramble to contain Greek debt crisis
 
A Harvard MBA's radical quest to erase his debt
 
JPMorgan's Dimon gets his $23 million pay package
 
Powered by WordPress.com VIP.