Apple 2.0

Covering the business that Steve Jobs built

Swisscom confirms iPhone deal; Apple's available market nears 500 million

May 14, 2008: 7:59 AM ET

Less than a week after press reports that a deal had been reached, Swisscom on Wednesday confirmed that it will be bringing Apple's (AAPL) iPhone to Switzerland this summer.

For a country known for its discretion, Switzerland has been a hotbed of iPhone rumors lately. The one getting the most buzz was posted Tuesday on MacPrime's Swisscom iPhone forum by a reader named dakis. Dakis provides price points, a June 20 delivery date and three colors: silver, black and white -- none of which sounds quite right.

Swisscom (SWJ.F) is Switzerland's largest mobile phone carrier, with 5.1 million mobile subscribers, and one of its biggest IT providers. Wednesday's announcement follows a string of deals that more than triples the iPhone's available market, according to American Technology Research analyst Shaw Wu, from 150 million in the U.S. and Europe today to roughly 470 million worldwide this summer.

[Thanks to 9to5Mac for the tip.]

Posted in: , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.