Apple 2.0

Covering the business that Steve Jobs built

Karl Rove loves his iPhone

March 23, 2008: 6:56 AM ET

karl-rove.jpgThis was a week for unsoliticited celebrity Apple (AAPL) endorsements.

First there was Charlie Rose, falling on his face to save his MacBook Air. Then Martha Stewart, posing her French bulldog Sharkey in front of the "razor-thin" machine.

And now, via Newsbusters.org, former Bush political advisor Karl Rove. Here he is, interviewed by Matthew Sheffield, talking about his iPhone and his MacBook Air:

NB: All right, I've got just one more quick question for you. Last time I saw you, you'd just gotten an iPhone. How's that working out for you?

ROVE: I love it. My life has changed. I have a shred of coolness. I've got my 3,500 people in my addressbook on the phone, I can sync my calendar. I keep track of my modest little stock investments. I can check the weather of my house in Washington, my house in Florida, my boy at school, my hunt-lease in south Texas. I can surf the web, I'm just--I get part of my email there.

I mean it is just shocking how much better, how much more productive I am. I no longer carry around a giant address book, if I don't have my calendar close at hand, I can quickly check it out of my-- I don't have to carry, I used to carry several notecards, now it's just as easy to scribble on my little notepad, I can take photographs and forward them on immediately, it's just remarkable.

NB: All right. Well it sounds like Steve Jobs should call you up as a spokesman.

ROVE: There we go, there we go. And not only that, I also have the Mac Book Air which is really cool. Even my wife is jealous of my MacBook Air.

NB: Ahh, well it sounds like you'll have to get her one then.

ROVE: No I don't, no I don't. I'm the only cool one in the family with a MacBook Air.

For more of the Rove interview, including his take on left-leaning blogs ("... most of them are hate-filled, obscenity-clogged rants of anger and hatred") click here.

Thanks to superbaka at TMO's Apple Finance Board for the tip. Bush/Rove photo by Win McNamee / Getty via Time.com.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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