Apple 2.0

Covering the business that Steve Jobs built

Rush Limbaugh gets special treatment from Apple

March 12, 2008: 9:16 AM ET

limbaugh.jpgHere's one way to get moved to the head of the genius line: complain about your problem on a radio show carried by 650 stations across the U.S.

On Feb. 12, Rush Limbaugh, a self-proclaimed "big Mac guy," talked about two problems he was having with his computers after upgrading to Leopard -- one with how his mail was getting backed up in Time Machine and the other with seeing his various "top of the line Mac Pros" through Back to My Mac.

"I've been very patient with my Apple rep, with my developer rep, and they're working hard on it," he said on the air, "but nothing gets done! All use file reports and get lost in the Apple bureaucratic system."

"Do you think I ought to make an appeal, a direct appeal to Steve Jobs from behind the Golden EIB Microphone?" he asked his staff, one of whom joked: "His reply is going to be, 'Mr. Limbaugh. Do us a favor and endorse Windows'." (link)

We don't know what, if anything, Apple's (AAPL) CEO actually said, but Limbaugh got the TLC he craved. He reported yesterday that both his problems have been solved "through the diligent work of an engineer that Apple assigned my IT guy."

I'm not going to mention the name of the engineer. I would love to, but if I did, this guy would be taking heat for the rest of his career from people for helping me. But they were very cooperative, and I think it's going to end up having to be a system-wide fix, which is good, because it's been discovered. (link)

There may be a patch for the e-mail problem in a future operating system upgrade, Limbaugh said, suggesting modestly that Apple might even name it after him.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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