Apple 2.0

Covering the business that Steve Jobs built

Apple tops Fortune's Most Admired Companies

March 3, 2008: 9:53 AM ET

most-admired.jpgFortune's annual America's Most Admired Companies list is out Monday and Apple is No. 1 -- up from No. 7 last year.

How was this determined? To quote the intro.:

To create the top 20, Fortune and its survey partners at Hay Group asked the experts -- in this case, more than 3,700 people from dozens of industries -- to select the 10 companies they admire most. This year's winners all have strong records of innovation, leadership, and financial strength -- and their employees know it.

There is much more about Apple (AAPL) in the issue, including Betsy Morris' company profile "What Makes Apple Golden," but the brief summary reads:

It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?

His pitch, as he leveraged the success of the iPod, was very simple: Apple products work, and if you buy more than one, they work better. The company (if not its stock) is on a tear, but even with the economy weakening, it will be interesting to see how economically sensitive this growth engine is. (link)

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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