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Microsoft acquires Israeli ad startup
By Michal Lev-Ram
Yahoo may be playing hard to get, but that hasn't stopped Microsoft from forging ahead with its online ad strategy.
On Wednesday Microsoft announced it is buying YaData, an Israeli startup that has makes behavioral targeting tools for marketers and whose founding team consists of data mining experts from the Israeli Defense Forces.
In a statement detailing the acquisition, Microsoft (MSFT) said the smaller company will enable it to "provide MORE
Michal Lev-Ram, writer - Feb 27, 2008 4:05 PM ET -
iPhone software roadmap: You've got (Exchange) mail?
"Some exciting enterprise features." Those were the magic words in the e-mail that Apple (AAPL) analysts and journalists received Wednesday from the company's media events department.
The invitation for a March 6 "special event," illustrated with a map and directions to the company's Cupertino campus, was music to the ears of software developers, who've been itching to get their hands on the SDK (software developers kit) ever since Steve Jobs promised MORE
Philip Elmer-DeWitt - Feb 27, 2008 2:13 PM ET -
Europe's not finished with Microsoft yet
Heartwarming though it was, last week's declaration of software openness from Microsoft (MSFT) won't end its regulatory troubles. European antitrust watchdogs made that clear Wednesday.
The European Commission fined the software giant a record $1.3 billion, saying the company for three years overcharged competitors for information on how to make products that work with Microsoft's dominant Windows operating system. Microsoft was quick to portray the fine as an echo of the MORE
Jon Fortt - Feb 27, 2008 2:02 PM ET -
Apple to unveil iPhone software, enterprise features on March 6
On Wednesday, Apple sent this invitation to its iPhone software launch. Image courtesy of Apple.
Apple (AAPL) on Wednesday sent invitations to its eagerly anticipated iPhone event, where it is expected to unveil tools that will allow developers to write software for the device. The company also hinted that "exciting new enterprise features" would be unveiled at the March 6 gathering on Apple's campus.
Jon Fortt - Feb 27, 2008 1:06 PM ET -
Apple briefs: Jobs' air travel, iPhone update, iTunes is No. 2
The iPhone software developers kit (SDK) promised for February may not have materialized, but Feb. 26 turned out to be a busy day for Apple(AAPL) nonetheless. The big news was the refresh of the MacBook and MacBook Pro lines (see here), but there were these items as well:
Frequent flier:Morgan Stanley's Kathryn Huberty rooted through Apple's 2007 10K and discovered that the company reimbursed its peripatetic CEO $550,000 in airline expenses MORE
Philip Elmer-DeWitt - Feb 27, 2008 7:41 AM ET
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