Apple 2.0

Covering the business that Steve Jobs built

Apple Mac enjoys 27% market share -- among tech reporters

January 7, 2008: 10:47 AM ET

picture-58.pngWith 1.83 million square feet of floor space to cover, it's not easy to gather in one place the 600 media representatives who have flocked to Las Vegas for the orgy of marketing excess that is the 2008 International Consumer Electronics Show. But in the press lounge on Sunday, Valleywag's Jordon Golson found 129 reporters and bloggers (they wear different badges this year), and he used the opportunity to take a survey of what machines they were using.

His count: 94 Windows PCs and 35 Macs (including his MacBook Pro). That's a 27% market share for Apple (AAPL) -- considerably higher than the 7.3% reported in the latest Net Applications survey. The numbers are sure to be even more skewed Cupertino's way when a different subset of the tech press gathers in San Francisco for Macworld next week.

No wonder Apple gets more than its share of ink -- and pixels -- in the technology press.

[Photo courtesy of CES]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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