Apple 2.0

Covering the business that Steve Jobs built

Christmas eve: Apple MacBook is Amazon's No. 1 top-selling computer

December 24, 2007: 5:31 AM ET

picture-1.jpgDespite fierce competition from machines with more than twice the memory and price points hundreds of dollars lower, Apple's (AAPL) white 120 GB MacBook has captured the top spot on Amazon's (AMZN) list of bestselling computers this Christmas eve.

Helped along by rebates ranging from $75 to $150, three Apple-brand notebooks are on the top 10 list this morning. The other bestsellers are the 80 GB MacBook (No. 7) and the 120 GB MacBook Pro (No. 10).

Price cutting among the competition is even steeper. HP's (HPQ) 250 GB Pavilion (No. 5) is selling for $999.99, 27% off the $1,375 list price.

The least expensive computer on the list, at No. 8, is the $381 Linux-based Asus Galaxy with a 7-inch screen and 4 GB of flash memory rather than a hard drive. Many expect Steve Jobs to announce at Macworld that Apple is entering the market for flash-based notebook computes. Apple's thin MacBook, however, is likely to be larger, carry more memory, and cost a whole lot more than $381.

In Amazon's list of top-selling electronics, a late surge by a heavily discounted portable hard drive has pushed an iPod off the stack. Apple had five of the top 10 spots for much of the pre-Christmas shopping period; it's now down to four. See here.

UPDATE: As of 2 p.m. ET, the MacBook has been edged aside at No. 1 by an HP Pavillion with 160 GB hard drive marked down 37% (including rebate) to $679.99.

BOXING DAY UPDATE: This morning, the day after Christmas, the MacBook is back on top.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.16 -0.13 -1.85%
General Electric Co 19.12 0.72 3.91%
JPMorgan Chase and C... 35.82 -0.41 -1.15%
Microsoft Corp 29.92 -0.29 -0.94%
Micron Technology In... 6.24 0.22 3.65%
Data as of 3:06pm ET
Index Last Change % Change
Dow 12,617.77 -14.23 -0.11%
Nasdaq 2,875.82 -17.94 -0.62%
S&P 500 1,326.99 -3.67 -0.28%
Treasuries 1.76 -0.01 -0.68%
Data as of 3:20pm ET
Most Popular
Greece worries weigh on U.S. stocks
 
FBI opens JPMorgan investigation
 
European leaders scramble to contain Greek debt crisis
 
A Harvard MBA's radical quest to erase his debt
 
JPMorgan's Dimon gets his $23 million pay package
 
Powered by WordPress.com VIP.