Apple 2.0

Covering the business that Steve Jobs built

NY Post: Apple building 4th Manhattan store

December 19, 2007: 1:07 PM ET

picture-53.pngApple (AAPL) has picked a spot for its long-rumored Upper West Side store, according to the New York Post. It's an oddly-shaped site on the corner of Broadway and 67th Street currently occupied by a Victoria's Secret lingerie outlet.

According to the Post, Apple plans to tear down the existing structure and rebuild from scratch, filling the 8,500 square foot space with rectangles of glass.

The address, 1981 Broadway, was once home to the Cineplex Odeon Regency Theater. That building was torn down by the Brandt Organization to make way for the white box that Victoria's Secret moved into six years ago.

ifoAppleStore checked city records and reports that no permits have yet been issued for construction at the site.

Apple opened its first Manhattan store in Soho in 2002, its second on Fifth Avenue in 2006 and its third on West 14th Street just two weeks ago (see here).

Victoria's Secret has nine other stores in New York City, including one at Broadway and 85th Street.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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