Apple 2.0

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Report: iPhone Sales Up 56% After Price Cut

October 4, 2007: 7:47 AM ET

picture-31.jpgHaving jumped 200% immediately after the Sept. 5 price cut, sales of iPhones at Apple's (AAPL) flagship stores stabilized at about 142 per day, up roughly 56% from 91 per day before their price dropped $200, according to a report issued today by Piper Jaffray.

Analyst Gene Munster and his team of researchers spent 12 hours counting sales in Apple stores in New York, Chicago and San Francisco in late September and compared their findings with 50 hours spent in Apple stores in July and August. Their results are summarized in the table below:

picture-30.jpg

Munster notes that Mac sales, which were up sharply during July and August after the introduction of the new iMacs and during Apple's back-to-school specials, have fallen nearly 40%. While he can't offer comparative figures for iPod sales, he can report the mix of iPods sold after the Sept. 5 launch of the new iPod nanos and touches. Of the iPod sales they counted, 39% were nanos, 36% touches, 16% shuffles and 9% classics.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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